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Brilliant billboards on Broadway: named after the New York Times
The #NewYorkTimes is a daily #Newspaper that moved to 1475 Broadway in 1904, an area called Longacre Square at the time & later renamed #TimesSquare in honour of the paper. The top of the building, known as #OneTimesSquare is the site of the New Year's Eve #BallDrop tradition. Winner of 132 #Pulitzer Prizes, the most of any newspaper, it is regarded as a #NewspaperOfRecord #USA
One of the world’s busiest pedestrian & tourist destinations #TimesSquare is an #Entertainment hub that intersects #Broadway & the Financial Districts in #Manhattan attracting 340K people per day. Home to #NASDAQ the #NewYorkTimes & wall-to-wall digital advertising, buildings must by law have a min. amount of display lighting to preserve a reputation for glitz & bustle #NewYork
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